Dahn Digital
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SEO & Growth: 40% More Organic Traffic in 3 Months

Ongoing SEO optimization and content strategy for an established Shopify store.

+40%
Organic Traffic
12
SEO Blog Posts
3
A/B Tests Won
Laufend
Retainer

Challenge

A nutrition supplement store had barely any organic traffic despite great products. Category pages weren't SEO-optimized, there was no blog, and the conversion rate was stagnating below 2%. The client wanted sustainable growth — not short-term hacks.

Approach

Systematic keyword research, followed by a prioritized content strategy. Claude Code helped me structure high-quality blog posts that are both informative for readers and technically optimized for search engines. In parallel, I launched A/B tests on key landing pages to improve the conversion rate.

Solution

12 in-depth SEO blog posts targeting relevant high-volume keywords. Revamped collection pages with optimized meta descriptions, structured data, and internal linking. Three A/B tests (pricing strategy, CTA placement, product descriptions) with statistically significant results. Built a reporting dashboard for the client.

Results

40% more organic traffic within 3 months. Conversion rate increased from 1.8% to 2.6% through A/B tests. Several blog posts rank on page 1 for relevant long-tail keywords. The retainer continues — sustainable growth instead of one-time project.

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